Good images lead to good branding
Yes, it’s that simple. Images are one of the first things viewers notice when they click through to your website. If your site uses blurry, irrelevant, or out-of-date images, that is the message you are sending to potential customers – that your business is behind the times and misses the mark.
You must show potential customers that your business is fresh, polished, and the right fit for them. One of the best ways to do this is with engaging, professional, and appropriate images.
Website images are important. There is no way around it. Using images that are right for your business helps send the right message. For example, if you’re a builder, showcase images of the beautiful, finished homes you’ve built, not images of the mess of mud and puddles from when you laid the foundations of a building – show customers what they could have if they chose to use your business. Similarly, if you’re a dentist, think of more pictures of happy patients with bright smiles and less drilling and tooth decay.
Where can I find images for my website?
Where you source your images is almost as important as your chosen images. There are plenty of free and paid places to find images, such as:
These websites often have high-quality images and are a great low-cost option. However, it is worth noting that anyone can find and use the images. This means you risk having the same photos on your website as the websites of companies with a similar business model to you. These are the same stock images we’ve all seen a million times before. They’re fine, just a bit boring.
What is the best option for website images?
As website images are important tools in relaying the message of your specific business, the best option is to create images for your business specifically. In short, you need to hire a photographer.
Yes. This is more expensive than stock images off the internet. Of course, it is. But think of the benefits:
- Unique images
- Creative control over poses and props
- Consistency – models, color scheme, props, etc
- Relevancy – photos of your own work/products/events
By hiring a photographer, not only are you supporting another small business, you’re able to have complete control and input over the images you use for your own website; you can even use these images in later re-branding.