A Thorough Cleaning Twice a Year

All websites need maintenance. Every single one of them. This is especially true of DIY sites hosted on platforms such as WordPress. We recommend scheduled maintenance every six months to keep your website performing as best as it can. Waiting too long between check-ups can mean that bugs in your site go unnoticed for too long, potentially making it more difficult for users to navigate. A website that is hard to use is a huge red flag to potential customers and could hurt your business and your pocket. Ouch!

Why Should You Perform Website Maintenance

Websites are a bit like beautiful cars. When they are first built, they look fantastic and run really well. But when they get old and have had plenty of mileage, they start to get a bit worn down.

Think of everything that is on your website right now. You likely have things like:

• A contact form
• External links
• A search function
• An-integrated purchasing platform

All of these elements need to be performing optimally so that your sight is functioning cohesively. Regular servicing will ensure that it is. Website maintenance also reduces the risk of hackers wreaking havoc on your business and keeps bugs out of your site. Getting into the habit of servicing your website will keep it running longer, just like how you have to update the apps on your phone – or have your car serviced!

Thinking of Some DIY Maintenance

Unfortunately, website maintenance is not the kind of DIY job you can knock out in the garage with a bucket of soap and water. It’s less of a clean and more of a rego-check.  Proper website maintenance is an involved process that takes skill and a thorough knowledge of we-building. Even if you use a platform like WordPress, your website’s issues may be in the software itself. In these cases, it’s always best to call in a professional. Put down the sponge and pick up the phone.

When we say ‘regular’, we mean it

Remember when we said that waiting too long between check-ups can cost you? Well, it’s so important that we are telling you twice! Irregular maintenance with long gaps in-between is going to harm your business.

A great-looking car is not always “all good, under the hood”, and the same is true of websites. Just because there’s no big error sign on your homepage doesn’t mean there aren’t problems on the back end. Consider this: if the contact form on your website is broken, you’re missing out on all of those inquiries. Rather than heading straight to your inbox, potential customers are getting lost along the way, costing you time and money.