So you are thinking about starting a small business or you probably wouldn’t be reading this, right? Hopefully you haven’t registered your business name yet! Now that the internet has changed the world, choosing the right business name can play a huge role in determining how easily you can be found online. Car Service Salisbury is a great example as their business name is actually an obvious ‘keyword(s)’ that someone may use who is searching for a company to service their vehicle in that suburb.
Bonus… Car Service Salisbury can happily use this term throughout their site without being accused of keyword stuffing by Google. (Keyword stuffing is a term used for overuse of a keyword) So taking this example into consideration when naming your business could be a good move – but you can’t always name your business as Car Service Salisbury has, so if you include what you do in the name of your business it makes it easier to use effective keywords throughout your website.

We included ‘what we do’ in the name of our business, Icon ‘Graphic Design’, because typically if someone is looking for a graphic designer in Adelaide using Google they would type ‘graphic design Adelaide’ and as a result it really helps with search results. Also, spell names correctly, for example, if the business is called Tim’s Crash Repairs, don’t spell it Tim’z Crash Repairs because the odds are a potential new customers will typically type Tim’s Crash Repairs and may have trouble finding you and move on to someone else.

Consider if the use of numbers or unusual or tricky spelling of your business name will make it difficult for customers to find you online. For example swapping C for K (Kanine), or S for Z (Kidz) or even worse, swapping numbers and letters Canine for K9! This can make it very hard for someone to search for you.

Most people that are starting a small business have registered their business name before they come to us. Katie and Jess came to us when they were starting a small business. Fortunately they hadn’t registered a business name yet. We talked at great length in regard to naming their new business and presented a few suggestions to them. The business names we suggested also had the matching domain name available. Drool Pet Co. was born! Currently selling raw dog food online and also provide pet sitting and dog walking services, they didn’t want to limit themselves by including any particular service they currently provided in the new name. This name also gives them room to expand into additional pet services and products. So it’s not always possible or advisable to include ‘what you do’ in the business name but it can be helpful if it works.

The next step is (typically) logo design. There’s a lot of considerations with logo design, largely due to the various social media sites that are available today. Consider when you add your logo to Facebook for example, a logo that is too wide may not be legible in that tiny square they provide for your image (profile pic). The logo we created for Drool Pet Co. has flexibility and can be used complete or we can use the French Bulldog’s head on it’s own as you can see in their Facebook page. The logo is used in its entirety in the ‘cover pic’ at the top of the Facebook page, along with the image used on their website home page.

The next project we did for Drool Pet Co. was their website. It is said that “a new business isn’t open until their website has been launched” and “if your business doesn’t have a website it doesn’t exist”. With the Yellow Pages book now virtually obsolete a website is of paramount importance. Many people are now using their smartphones to search for a business, so if you don’t have a website they wont find you. Websites must be responsive for tablet and mobile phones or Google will now overlook your site completely. Also the loading speed of a website is an important factor, it needs to be easy to navigate, a pleasant environment and it must have relevant content.

Consider what your logo will look like when used throughout the many social media sites available today. Will the dimensions work with the space provided? Will it be legible? Will it stand out enough?

Depending on which industry you are in, will determine what is required next, such as, if you are starting a small business as a mobile mechanic you may require business cards, flyers, website and some vehicle signage. Using the same graphic design agency to produce all of your artwork requirements will ensure your brand quality and consistency. Drool Pet Co. is just one example of great brand consistency, but there are many more examples of this throughout our website. Using a signage company’s art department for your signage and a local printing company’s art department¬†for your business cards, for example, will result in inconsistencies in colour, fonts, style etc.

Starting a small business is a brave thing to do: it feels scary but it is meant to as you are venturing out of your comfort zone. Being in your comfort zone does feel nice but remember nothing ever grows there, so give it a go, fortune favours the brave!

  • Talk to an expert before registering a business name.
  • Use correct English to spell your business name.
  • Have a logo designed that works in all social media sites.
  • If you don’t have a website, your business doesn’t exist.
  • Make sure your website is responsive, fast, beautiful and functional.
  • Stick with one graphic design company for brand consistency.
  • Starting a small business is a brave thing to do.
  • Enjoy venturing out of your comfort zone.